Meet Eric Lofholm

The President/CEO of Eric Lofholm International Inc, Master Sales Trainer & Best Selling Author.

Eric Lofholm, best-selling author of The System, is a renowned sales trainer who has helped over 10,000 students to boost their sales. Trained by the legendary Dr. Donald Moine, Eric has transformed countless careers through his sales coaching expertise.

Eric’s journey began with a rocky start. In his first sales role, he struggled to meet quotas and faced probation after failing to hit his targets for 2 months. This all changed when he met his sales mentor, who guided him through a professional transformation.

After being professionally trained, Eric not only met his sales quota but quickly rose to become the top producer at his company! With this success, he went on to become the leading salesperson at two more companies.

Eric sharpened his skills as a sales trainer while working with Tony Robbins from 1997 to 1999 before launching his own company.

Today, Eric has generated nearly $500 Million in revenue from sales and his company Eric Lofholm International provides world-class training for corporate sales teams and individuals eager to elevate their sales performance.

In 1999 Eric started Eric Lofholm International.

Here are a few of his accomplishments:

  • 25+ years in commissioned sales

  • 20+ years professionally training salespeople

  • Made over 10,000 sales

  • Generated over 10,000 referrals

  • Made over 100,000 cold calls

  • Booked over 5,000 appointments

  • Logged over 60,000 hours of time either selling or teaching sales

  • Led over 1,000 training webinars/conference calls

  • Trained over 10,000 salespeople

  • Trained salespeople in over 20 countries

  • Written 15 books

  • Created 10 home study courses

  • Done over 500 podcast episodes

  • Created over 100 sales training videos

Eric is married to his wife Heather. Together they have 4 children ages 16-20. They live in Rocklin, California.

Meet Eric Lofholm

The President/CEO of Eric Lofholm International Inc, Master Sales Trainer & Best Selling Author.


Eric Lofholm, best-selling author of The System, is a renowned sales trainer who has helped over 10,000 students to boost their sales. Trained by the legendary Dr. Donald Moine, Eric has transformed countless careers through his sales coaching expertise.

Eric’s journey began with a rocky start. In his first sales role, he struggled to meet quotas and faced probation after failing to hit his targets for 2 months. This all changed when he met his sales mentor, who guided him through a professional transformation.

After being professionally trained, Eric not only met his sales quota but quickly rose to become the top producer at his company! With this success, he went on to become the leading salesperson at two more companies.

Eric sharpened his skills as a sales trainer while working with Tony Robbins from 1997 to 1999 before launching his own company.

Today, Eric has generated nearly $500 Million in revenue from sales and his company Eric Lofholm International provides world-class training for corporate sales teams and individuals eager to elevate their sales performance.

In 1999 Eric started Eric Lofholm International.

Here are a few of his accomplishments:

  • 25+ years in commissioned sales

  • 20+ years professionally training salespeople

  • Made over 10,000 sales

  • Generated over 10,000 referrals

  • Made over 100,000 cold calls

  • Booked over 5,000 appointments

  • Logged over 60,000 hours of time either selling or teaching sales

  • Led over 1,000 training webinars/conference calls

  • Trained over 10,000 salespeople

  • Trained salespeople in over 20 countries

  • Written 15 books

  • Created 10 home study courses

  • Done over 500 podcast episodes

  • Created over 100 sales training videos

Eric is married to his wife Heather. Together they have 4 children ages 16-20. They live in Rocklin, California.

Unleash Your Sales Brilliance.

Eric Lofholm International's mission is to help people & businesses increase their sales.

To achieve this, Eric offers the best sales training resources, products & classes designed to help you master the art of delivering impactful sales presentations.

Let Eric Lofholm lead you toward sales success in the new economy!

info@ericlofholm.com

Rocklin CA

Unleash Your Sales Brilliance.

Eric Lofholm International's mission is to help people & businesses increase their sales.

To achieve this, Eric offers the best sales training resources, products & classes designed to help you master the art of delivering impactful sales presentations.

Let Eric Lofholm lead you toward sales success in the new economy!

6518 Lonetree Blvd